Bluesky invites now hot commodity on higher demand

Bluesky, the Jack Dorsey-backed Twitter alternative, has seen over 375,000 worldwide installs on iOS as of April 26, 2023, and has been ranking highly on Apple and Google’s app stores’ top charts by downloads.

Excitement for Bluesky has also been climbing in recent weeks, with the highest level of daily iOS downloads being more than 22,000 on March 22, 2023. The app launched on Google Play in late April, so insights into its traction on Android devices are still forthcoming.

In Japan, Bluesky reached as high as No. 3 among social apps on Google Play by downloads on April 24 after previously reaching No. 8 among social apps on iOS on March 4. Bluesky was No. 10 among social apps by Google Play downloads in the UK and No. 22 among social apps by iOS downloads in the US.

Its invite system makes it feel more exclusive than if it were slowly rolling out access to its waitlist, leading to existing users being asked daily if they have any invite codes to spare. Bluesky says it is limiting access to grow the network “organically,” but if that were the case, it would roll out more codes or increase the frequency.

At this point, restricting invites to 1 every 2 weeks is artificially slowing the app’s growth.