Will Premier League Speak Crypto?

The English Premier League considers a partnership with a cryptocurrency platform that provides non-fungible tokens (NFT).

Minutes of the most recent meeting between the Premier League and fan representatives reveal the league is considering getting involved in NFTs, with sources saying the League’s approach will be “slow and cautious,” and different from the fan engagement model provided by a platform such as Socios.

Several Premier League teams have launched tokens on the Socios platform, which fans can purchase to receive prizes, access special experiences or vote on minor club decisions.

The Premier League may instead be looking to follow in the footsteps of Spain’s La Liga, which partnered with French digital soccer collectibles platform Sorare in September to offer NFTs of all players in the league for fans to trade and play in fantasy tournaments.

Across the US, the National Basketball Association and National Football League both have deals to create officially licensed NFTs through Dapper Labs, while Major League Baseball has partnered with Topps.