TikTok began restoring its services in the United States on Sunday, hours after the app went offline following a Supreme Court-backed ban. The ban, approved by Congress, required TikTok to divest from its Chinese ownership due to concerns about potential misuse of user data by the Chinese government.
Supreme Court Ruling and Congressional Ban
The Supreme Court upheld a Congressional decision that barred TikTok from operating in the U.S. unless it restructured its ownership to ensure at least 50% U.S. control. Lawmakers cited national security risks, alleging the app could be exploited for surveillance or propaganda purposes, given its extensive user base of 170 million Americans.
Despite the ruling, TikTok issued a message late Sunday stating it was “back in the U.S.” and expressed gratitude, particularly toward President-elect Donald Trump, who promised to intervene.
Trump’s Promise to Rescue TikTok
Speaking at a rally on Sunday, Trump pledged to “save” TikTok, emphasizing its importance as a cultural phenomenon. He announced plans to issue an executive order upon taking office on Monday, granting TikTok more time to secure a U.S. buyer and allowing the app to continue operating in the interim.
Trump advocated for a joint venture model, ensuring that at least 50% of TikTok’s ownership would remain in U.S. hands. The move aligns with his broader push for tighter regulatory oversight of Chinese-owned companies operating in the U.S.
Potential Buyers Emerge
Speculation about potential buyers for TikTok has intensified. Tesla CEO Elon Musk, a close ally of Trump, has reportedly shown interest, while Morgan Stanley (NYSE:MS) suggested that TikTok could align strategically with Amazon’s (NASDAQ:AMZN) e-commerce ambitions.
Reports have also pointed to an entrepreneurial group led by Jesse Tinsley, possibly including social media influencer Mr. Beast, as another contender. Analysts believe a U.S.-led acquisition could alleviate security concerns while maintaining TikTok’s popularity.
Market and Public Reactions
While analysts remain skeptical about a complete ban due to public opposition, TikTok’s temporary shutdown highlighted its disruptive influence in the social media industry. Its short-video format has forced competitors like Instagram and YouTube to develop similar features to retain users.
TikTok’s swift restoration, coupled with Trump’s assurance of support, signals the platform’s potential for a smoother resolution to its ownership issues. However, with mounting scrutiny and high-profile acquisition talks, TikTok’s future in the U.S. remains under close watch.
As Trump prepares to return to office, his actions on TikTok could set a precedent for handling foreign-owned tech companies, balancing national security concerns with the demands of the digital economy.