US shoppers buy less than they normally used to. This is because prices have risen by double-digit percentages. Walmart warned that big-ticket items are still unsold. Walmart headed to news headlines for a couple of reasons.
Firstly; Walmart warned investors that its profits are expected retreat because rising prices are forcing shoppers to make fewer purchases at the company’s stores. The consumer goods giant whose products line retailers’ shelves, reinforced the message.
U.S. stocks fell Tuesday after Walmart cut its earnings forecast, sending other retail shares lower and adding to concern that consumer spending might not be strong enough to keep the U.S. out of a recession.
The Dow Jones Industrial Average fell by 121 points, or 0.3%. The S&P 500 lost 1% and the Nasdaq Composite declined 1.7%.
Walmart cut its quarterly and full-year profit estimates because of rising food inflation. This alarmed investors who deliberated the implications for other retail stocks. The big-box retailer said higher prices are spurring consumers to pull back on general merchandise spending, particularly in apparel.
Walmart plunged 8% Tuesday and dragged other retailers with it. Kohl’s and Target dropped 7% and 5%, respectively. Apparel companies were hit hard, with Macy’s down almost 6% and Nordstrom, Ross and TJX Companies lower by about 4% each. The SPDR S&P Retail ETF was lost almost 4%.
On Tuesday the maker of Dove soap, Ben & Jerry’s ice cream and Hellmann’s mayonnaise said it raised prices until they were 11 percent higher than in the same quarter last year, this accounts for a 2 percent decline in the volume of things that consumers bought. It was the fourth consecutive quarter in which prices outpaced volume growth at the company.
The company said its costs, driven by an increase in the prices of plastics, palm oil, aluminum and other commodities, would rise by 4.6 billion euros ($4.7 billion) this year, more than three times its costs last year.
Higher prices to be borne by shoppers have led some customers to buy less or trade down to cheaper store brands. This trend is obviously seen in Walmart’s recent financial reports.
Walmart’s stock was down about 9 percent in premarket trading. The retail giant’s warning that it would need to continue marking down inventory that was not selling appropriately because several shoppers were shifting to cheaper items as well as lower-margin products showed how quickly inflation has dragged the US economy.
The Fed is expected to act aggressively this week in an endeavour to contain rising prices with another large interest rate increase, a move that risks tipping the economy into recession.
More signs of how high inflation is hitting people’s wallets come directly from financial reports by Coca-Cola, McDonald’s, and other consumer-facing companies.
Several shoppers have pulled back on buying clothing and other discretionary items as the highest inflation in four decades pinches their pocketbooks.
That has left Walmart and other retailers stuck with too much clothing and bigger-ticket stuff sitting on their shelves. To help clear out the backlog, Walmart is cutting prices on some items and marking down products.
Walmart is the largest retailer in the United States, and its move could prompt rivals to bring down prices in these areas. While lower prices and markdowns are welcome news for shoppers, they mean lower profit for companies. Clothing and general merchandise are more profitable for Walmart than groceries and consumable items. Walmart in its announcement cut its profit outlook for the second quarter and the remainder of the year. The company’s stock fell 8% during early trading Tuesday.
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