{"id":49341,"date":"2021-08-13T02:38:29","date_gmt":"2021-08-12T22:38:29","guid":{"rendered":"https:\/\/noortrends.ae\/en\/?p=49341"},"modified":"2021-08-13T02:38:30","modified_gmt":"2021-08-12T22:38:30","slug":"adidas-to-sell-reebok-in-2-5-b-deal","status":"publish","type":"post","link":"https:\/\/noortrends.ae\/en\/adidas-to-sell-reebok-in-2-5-b-deal\/08\/13\/market-updates\/","title":{"rendered":"Adidas to Sell Reebok in $2.5 B Deal"},"content":{"rendered":"\n<p>Adidas is selling Reebok to Authentic Brands Group in a deal worth about EUR 2.1 billion ($2.5 billion).<\/p>\n\n\n\n<p>The largest sportswear manufacturer in Europe reportedly wants to focus on its main business and core brand<\/p>\n\n\n\n<p>The German multinational company acquired Reebok in 2006 in a $3.8 billion deal that failed to meet expectations, as Adidas wanted to better compete with Nike.<\/p>\n\n\n\n<p>On the contrary, Adidas gains in U.S. market share came on the back of marketing efforts, through partnerships and sponsorships with celebrities and famous athletes.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas is selling Reebok to Authentic Brands Group in a deal worth about EUR 2.1 billion ($2.5 billion). The largest sportswear manufacturer in Europe reportedly wants to focus on its main business and core brand The German multinational company acquired Reebok in 2006 in a $3.8 billion deal that failed to meet expectations, as Adidas &hellip;<\/p>\n","protected":false},"author":10,"featured_media":49342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,36],"tags":[7415,6839,7416,6842],"class_list":["post-49341","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-global-stock-markets","category-market-updates","tag-adidas","tag-germany","tag-reebok","tag-us"],"_links":{"self":[{"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/posts\/49341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/comments?post=49341"}],"version-history":[{"count":1,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/posts\/49341\/revisions"}],"predecessor-version":[{"id":49343,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/posts\/49341\/revisions\/49343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/media\/49342"}],"wp:attachment":[{"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/media?parent=49341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/categories?post=49341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noortrends.ae\/en\/wp-json\/wp\/v2\/tags?post=49341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}